Saturday, February 6, 2010

Reflections 2 (Speech Events)

Second lesson :) I kinda like the conduct of lessons. Everybody sit in a round circle, no staring of classmates' back in the front. Lecturer throwing questions frequently, seeking the response of students. Everything is nice and easy going. Yes, this is one example of the speech events too.

Speech events are all around all of us e.g. friends' meeting, buying fish etc, because the topic is relatively easy and as long as you apply
Genre, Topic, Purpose or Function, Setting, Key, Participants, Message Form, Act Sequence, Rules for Interaction, and Norms of Interpretation, you can analize it already.

However, i do want to share some interesting China-style marketing. Let us look at the two videos below, sorry for those who does not understand chinese. I just cant find english version, maybe next time i can come out one if i back to China to do some business.




China marketers usually talk very long time, continous and fast talk which is very different from the examples given in the lecture notes. There are one more things in their speech, they used an art of speech called "顺口溜“ which is "jingle" in english. These jingles are often written by marketers themselves for their specific products. Jingles' usages are able to make customers remember their products easily because jingles are fun and easy to remember( you can see customers are laughing). By the way, i think it does not involve turn-taking, but do have many overlap phenomena.

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